Creative & Design·Mid level·3 min read

Copywriter cover letter

Write a Copywriter cover letter that highlights Persuasive writing, Brand voice, Headlines. Get role-specific tips and examples.

A strong Copywriter cover letter goes beyond listing skills. Hiring managers want to see how you've applied Persuasive writing and Brand voice to deliver results. This guide covers what to include, common mistakes to avoid, and how to stand out.

What to highlight

  • 1Conversion improvements achieved
  • 2Campaigns you wrote
  • 3Brand voice development
  • 4Ad platforms experience
  • 5A/B test results

Key skills to mention

Persuasive writingBrand voiceHeadlinesAd copyEmail marketingA/B testingConversion optimization

Tools & software

Google DocsFigmaEmail platformsAd platformsCMS

Mistakes to avoid

  • Not showing results
  • Ignoring strategic thinking
  • Not including samples
  • Focusing on volume over quality

Relevant certifications

  • Copywriting courses
  • Marketing certifications
  • UX writing courses

Frequently asked questions

Is copywriting different from content writing?

Yes. Copywriting is persuasion-focused (ads, sales pages). Content writing is informational (blogs, articles).

How do I show conversion results?

Mention specific metrics: click-through rates, conversion increases, revenue generated by campaigns.

Should I have a portfolio website?

Yes. Include your best work with context about results achieved.

Example copywriter cover letter

I'm applying for the Copywriter position at [Company]. As a conversion-focused copywriter with 4 years of experience in e-commerce and DTC brands, I write words that sell.

At GrowthBrand Co., my email sequences achieved 35% average open rates and drove $2M in attributed revenue last year. I've written landing pages that converted at 8%+ (3x industry average), product descriptions that boosted sales by 25%, and ad copy that reduced CPA by 40%. I A/B test religiously—every headline, CTA, and subject line is data-informed. I can capture your brand voice after reading just a few examples and maintain consistency across channels.

I'm excited about [Company]'s brand and would love to bring my conversion copywriting skills to your team. Thank you for considering my application.

Replace [Company] with the actual company name. Customize the details to match your experience.

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