Creative & Design·Mid level·3 min read

Content Writer cover letter

Write a Content Writer cover letter that highlights SEO writing, Copywriting, Research. Get role-specific tips and examples.

A strong Content Writer cover letter goes beyond listing skills. Hiring managers want to see how you've applied SEO writing and Copywriting to deliver results. This guide covers what to include, common mistakes to avoid, and how to stand out.

What to highlight

  • 1Writing samples (link them)
  • 2Traffic or engagement metrics
  • 3Industries/niches you know
  • 4SEO results achieved
  • 5Brand voice experience

Key skills to mention

SEO writingCopywritingResearchEditingContent strategyBrand voiceStorytelling

Tools & software

Google DocsWordPressSEMrushAhrefsGrammarlyCMS platforms

Mistakes to avoid

  • Not including writing samples
  • Being vague about metrics
  • Ignoring SEO skills
  • Not showing research ability

Relevant certifications

  • HubSpot Content Marketing
  • Google Analytics
  • SEO certifications

Frequently asked questions

Should I include a portfolio?

Yes. Link to published work or create a portfolio site. Quality matters more than quantity.

How important is SEO for content writers?

Very important for most roles. Mention keyword research, on-page SEO, and any traffic results.

Should I specialize in an industry?

Specialization can command higher rates. Tech, finance, and healthcare writers are in demand.

Example content writer cover letter

I'm writing to apply for the Content Writer position at [Company]. With 5 years of B2B content experience and deep expertise in SaaS marketing, I create content that ranks, engages, and converts.

At TechBlog Inc., I wrote 200+ blog posts that generated 500K+ monthly organic visitors and contributed to 40% of marketing-qualified leads. I understand the full content lifecycle—from keyword research to publication to performance analysis. My technical writing chops allow me to simplify complex topics for diverse audiences, and I've developed content for everything from awareness blogs to bottom-of-funnel case studies. I'm proficient with SEMrush, WordPress, and Google Analytics.

I'm drawn to [Company]'s thought leadership in the industry and would be excited to contribute my content expertise. Thank you for your consideration.

Replace [Company] with the actual company name. Customize the details to match your experience.

Get started

Try it free. €5/month after.

Write your content writer cover letter