Company Type

Agency Cover Letter

Agencies value versatility, creativity, and client management skills. Learn how to write a cover letter for creative, marketing, or consulting agencies.

Write your cover letter

What defines agency companies

Multiple clients simultaneouslyFast-paced project workCreative or strategic focusClient relationship managementDeadline-driven environmentDiverse portfolio of work

What agency companies look for

  • 1Versatility across clients and projects
  • 2Strong portfolio or track record
  • 3Client management skills
  • 4Ability to work under pressure
  • 5Creative problem-solving
  • 6Collaboration across disciplines

How to tailor your cover letter

  • Highlight diverse project experience
  • Show client management skills
  • Reference work similar to their clients
  • Demonstrate creativity and problem-solving
  • Show you thrive under deadlines
  • Include portfolio if applicable

Tone & style

Creative but professional. Show personality while demonstrating you can represent them to clients. Match their brand voice if possible.

Example opening

“Having led campaigns for clients from Fortune 500s to challenger brands, I know how to adapt my approach to each client's unique needs. I'm excited to bring this versatility to [Agency]'s diverse portfolio.”

Things to avoid

  • One-dimensional experience
  • Not showing client-facing skills
  • Ignoring their client roster
  • Being too formal for creative agencies
  • Not mentioning portfolio or examples

Frequently asked questions

Should I include portfolio links?

For creative roles, absolutely. Even for non-creative agency roles, work samples help. Make it easy for them to see your work.

How do I show versatility?

Reference different types of projects, clients, or industries you've worked with. Show you can adapt to different needs.

Should I research their clients?

Yes. Mentioning their clients and relevant work you've done shows you understand their business.

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